Histosonics

use case

Dive into my use case for HistoSonics, where I update their main index visual. As pioneers of a revolutionary non-invasive sonic beam technology to precisely target and disintegrate liver tumors at a sub-cellular level.

The task at hand was to update the primary visuals for the header sections of several pages, ensuring they seamlessly integrated into the brand's aesthetic. With a focus on clean and professional design, I started by sketching and carefully planning the composition of each visual element. Once the structure was defined, I utilized advanced diffusion models to generate the individual elements of the scenes, refining them to a level that closely mirrors the quality of professional photoshoots.

In parallel, I conducted in-depth research into the brand's identity and messaging, which guided the creative process. This exploration led me to refine a palette centered around a light, ethereal blue complemented by robust gray tones. These hues not only adhered to the brand's established guidelines but also elevated the visual hierarchy and sophistication of their online presence. The result is a set of visuals that resonate with the brand’s innovative spirit while enhancing the richness and clarity of their digital identity.

Revitalizing HistoSonics' Digital Presence with Striking Header Visuals

Building on the updated visuals, I incorporated dynamic elements like motion blur to add depth and energy to the compositions. By contrasting dark and light blue tones, I crafted backgrounds that highlight key elements while maintaining a cohesive and professional aesthetic.

Keeping responsiveness in mind, I ensured the designs adapt seamlessly to different screen sizes, prioritizing empty spaces in strategic areas to accommodate varying display dimensions. Knowing the importance of ample width for desktop layouts, I tailored the visuals to maintain balance and clarity across all devices. This approach not only enhances usability but also reinforces the brand's commitment to precision and innovation in every detail.

Tailored Compositions That Elevate Brand Presence Across Devices

The compositions I create are of commercial quality, fully licensed, and designed with both brand identity and practicality in mind. Working within my structured process, I ensure that each visual is not only aesthetically aligned with the brand's ethos but also optimized for responsive performance across devices. This approach ensures agencies and teams can rely on a cohesive and scalable solution for their visual needs.

Using my productized service model, I streamline the production process to accommodate projects of varying complexity. This allows me to deliver polished visuals with a quick turnaround—typically within 24 to 48 hours—while maintaining the high standards required for responsive, engaging designs that enhance the brand's online presence.

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An in-house team handling a similar volume of work would likely exceed $20,000 per month, with costs for designer salaries, camera gear, stock resources, and licensing fees. These setups are still constrained creatively by available assets, stock resources, and limited options to match each project’s needs precisely.

Consider a traditional studio setup for weekly ad shoots over a 30-day campaign. Each shoot easily costs $10,000 to $15,000, covering professional photographers, stylists, models, props, and location fees. This means a single weekly shoot would add up to $40,000 to $60,000 per month, and that’s for only four individual projects. Managing multiple rounds of edits and adjustments adds to the cost, slowing the workflow.

With my service, you are free from project counts, stock libraries, or hourly rates. Instead, you get flexible, tailored visuals delivered whenever you need them, ensuring your brand’s content stays fresh and aligned with your creative vision—all with the ease, consistency, and high-impact quality that repeated studio shoots or in-house teams can’t match within budget.

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